I am a Digital Media professional with several years of experience in online marketing and video production. My diverse and eclectic background – born in West Africa, educated in France, Canada, and the United States – has presented me with a lot of opportunities. After graduating from Clark University with a Masters in Business Administration, I worked in online marketing by managing affiliate marketing, paid search, display and video campaigns.
I was able to use my analytical and campaign management skills in a variety of projects, which span from affiliate marketing, SEO, and SEM to video advertising…
Over the past years, I have gained a keen understanding of the online media landscape and the advertising ecosystem. I was able to use my analytical and campaign management skills in a variety of projects, which span from affiliate marketing, SEO, and SEM to video advertising in the gaming, entertainment and travel industries. I worked with both advertisers and publishers to meet their campaign goals, monitor their budgets, and make recommendations to improve their returns on investment.
I strongly believe in the online adage “content is king.”
While I learned how to monetize and drive qualified traffic to websites, I strongly believe in the online adage “content is king,” and acquired skills to produce original content. As a Producer, I created video segments to tell the stories of local and international figures. I have gained strong project management skills by developing ideas, presenting them to various stakeholders, and managing a team of volunteers and interns to deliver high-quality results.
I am a very dynamic, self-motivated and goal-oriented woman who excels in a team environment. My work reflects my passion for building connections with people, whether through marketing by helping online users find vendors and companies using paid search, or through video production by using video as a vector to create meaningful interactions.